CHARITY

ROYAL CHARITY CUP

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in conjunction with its licensing partner in the United Kingdom, Brand Machine Group (BMG), served as the Official Apparel and Team Sponsor for the 2022 Out-Sourcing Inc. Royal Charity Polo Cup. Held at Windsor Great Park, Flemish Farm’s Guards Polo Club on July 6 for the second consecutive year. The day included several games featuring His Royal Highness, Prince William, Duke of Cambridge who was team captain for the U.S. Polo Assn. Team. Tournament benefited the Duke and Duchess of Cambridge’s Official Royal Charities.

Beneficiary Charities

TEENAGE CANCER TRUST

We support world-class cancer services for young people in the UK, providing life-changing care and support so young  people don’t have to face cancer alone. 

“Teenage Cancer Trust are extremely grateful for the ongoing support from Brand Machine Group. Right now, for every young person Teenage Cancer Trust reach, there’s another we can’t. We rely solely on donations to provide young people with cancer the best treatment, specialist care and support.”
— Laura Pearce, Head Of Partnership Management, The Teenage Cancer Trust

MAKE A WISH

Brand Machine Group continue our dedication to helping make children’s wishes come true and work with Make a Wish to create life-changing wishes for children with critical illnesses. Making generous donations means we’re able to grant special wishes for very special children at a time when they need it most.

UK AID

This new partnership and commitment sees BMG donate stock and support a Clothing Donation Bank for the Hertfordshire area.

White Rose is a group of charity shops focused on expanding the lifespan of products that could be thrown away and sent to landfill.

The profit generated by White Rose supports the Aegis Trust.

The Aegis Trust is a not-for-profit charity which works to build peace in communities at risk of genocide and mass atrocities and rebuild communities that have suffered from it says Boo Jalil CEO of Brand Machine Group.

WHITE ROSE FASHION

Making regular product donations through UK Aid has been a key focus for our business. Supporting UK Aid’s work to tackle extreme poverty and help the world’s most vulnerable. Last year the charity reached 3,264,524 people benefitted and £30,780,978 disbursed from the efforts of UK Aid and its supporters.